I build the marketing foundation brands need before they know they need it. Strategy, brand, communication — as one thing, not three departments.

Over 14 years across fashion, editorial media, tech, and startups, I've learned that the most expensive marketing problems aren't tactical. They're structural: wrong positioning, unclear brand identity, a growth strategy that's really just a wish list. I fix those first, then make the numbers move.

Editorial reinvention, Carta Editorial / RG Vogue (São Paulo)

When I joined, the site was getting between 8,000 and 10,000 monthly visits. The content strategy worked for insiders, not for audiences. I redesigned the editorial sections to balance cultural credibility with broader appeal. That created some internal friction. Within six months, monthly traffic hit 35,000 visits. The site became a reference for fashion and culture in Brazil.

E-commerce growth, YChroma

Monthly revenue was running between €12,000 and €19,000 when I started. I built the marketing infrastructure from the ground up: paid media, content, brand positioning. Revenue reached €130,000 in the first year. ROAS held between 3.5x and 4.5x.

SMB performance, Genpact / TikTok

Managed an average of 60 SMB accounts per month on TikTok's advertising platform. When clients followed my recommendations: influencer accounts grew between 5x and 15x in views, and sales campaigns delivered 15% revenue increases with CPA down 32%.

Lead generation, Nested.life

Ran Google Search campaigns for a real estate platform across European markets. Generated qualified tenant leads and connected real estate funds with investors. ROAS ranged from 9.5x to 16x, with low CPA across both audience segments.

THE ZIRRAH DISPATCH

Thinking out loud, delivered occasionally.

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A creative space blending strategy and culture.

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