Hi, I'm Rinaldo Zirrah.
I've spent over a decade at the intersection of journalism, branding, strategy, and digital culture — working with fashion brands, tech platforms, startups, and everything in between.
I have two bachelor's degrees (Marketing and Fashion Design, because choosing felt wrong) and an MSc in Marketing. I've presented at international conferences on brand activism. I've built CRM systems, written campaigns, obsessed over analytics, and designed things in Figma at 2am.
Outside of work, I make collages, produce music, and think too much about cinema. I once had a solo exhibition in Rio. I've published music on YouTube. None of that made me famous — but all of it made me better at what I do.
I live in Lisbon. I think in Portuguese, English, and occasionally French.
