From fashion runways to tech brainstorming sessions, I’ve had the pleasure of navigating various corners of marketing and communication. Working with brands big and small, bold and classic, I've collected stories, sharpened strategies, and crafted ideas that connect. Below are a few names that have crossed my path and helped shape the way I work—and think.

what people say

"He is creative, fast-paced, extremely proactive and an excellent asset to any team."

Clara Parada - User Researcher
"Rinaldo is a very creative marketer, always able to find creative solutions for new challenges."

Claudia Gomes, Marketing Director
"Creative, inventive and sense of humor are some of his best characteristics."

Glaucia Holzmann - Founder at GHz
"Rinaldo lights up the room! Great communicator, marketing strategist and creative mind."

Luiza de Sá - Frontline Manager

brands I've worked with

Marketing Manager (Portugal)

Responsible for developing and Implementing Marketing Strategies; managing Digital Assets; creating Marketing Materials; social Media Management; ad Campaigns; email Marketing +
Marketing Manager (Portugal)

Responsible for the brand's online and offline marketing.
Senior Digital Marketing - B2B Social Ads (Portugal)

Responsible for ads for small and medium business accounts on TikTok Ads Manager.
Senior marketing specialist (Portugal)

Pacific Capital Partners is an investment company that owns rights to several brands, including beverages and tourism, where I was responsible for digital marketing, implementing a CRM system, social media, communication strategy and branding.
Senior marketing specialist (Portugal)

Content creation and strategies for proptech a.k.a. social media, scripts for videos, e-mail marketing, Press office, design, content marketing, internal marketing.
Senior content editor (USA)

Bridgehead Media is a global network of writers, editors, and experts in creating original content for digital platforms. Since 2017 I have been editing texts for Brazilian Portuguese for the company.
Marketing and Branding Coordinator (BR)

Women fashion brand. I worked in a short period of time to restructure the marketing, e-commerce and branding of the brand.
Senior marketing specialist (BR)

Women fashion brand. Content creation and strategies a.k.a. social media, e-mail marketing, Press office, design, content marketing, internal marketing.
Senior content editor (BR)

RG is a website (also a printed magazine) of Carta Editorial (São Paulo - Brazil). I worked for four years for the publisher. Among my duties, monitoring social media, editing texts, creating agendas, interviews, covering events such as parties and fashion weeks in São Paulo and Rio de Janeiro.
Acting Editor-in-Chief (BR)

The publication was part of the same publisher (Carta Editorial) of RG. I was the acting editor-in-chief of the online publication during the editor-in-chief's absences. In addition, a lot of RG content was reused for the Bazaar website - and some was created exclusively by me for them.
Content Creator - Columnist (BR)

When Vogue was part of the publishing house (Carta Editorial), there was Vogue RG, a culture and entertainment publication. I was a columnist at the time.
Content editor (BR)

Oi is a telecommunications company in Brazil. I was responsible for creating and editing content on their culture-specific website.
Content editor and social media (BR)

Burn is an energy drink from Coke. I was responsible for creating the language on the brand's social networks (Facebook) in Brazil and for editing / organizing content on the website, which was focused on nightlife.
Social media (BR)

Creation of relevant content for the brand in Brazil. Posts were made for Facebook.
Social Media (BR)

Creation of relevant content for the brand in Brazil. Posts were made for Facebook.
Social Media (BR)

Creation of relevant content for the brand in Brazil. Posts were made for Facebook.