Creative Strategy & Digital Skills
Over the years, I've developed a multidisciplinary set of skills in branding, content and digital marketing. But instead of treating each one as a separate box, I connect them to build clear, creative and consistent brand experiences — from strategy to execution.
Here’s how I work:
Brand Strategy & Positioning
I help brands understand who they are and how to show up in the world.
Brand voice & storytelling
Naming & identity support
Brand guidelines & moodboards
Market & trend analysis
Strategic content planning
Design Thinking & Visual Execution
Design as a strategic tool — not just to look good, but to communicate better.
Figma (wireframes, landing pages)
Adobe Suite (Photoshop, InDesign, Illustrator)
Layout design for digital & print
Visual identity support
Squarespace Partner
Creative direction, clear messaging and campaigns that speak to the right people.
Social media strategy
Ad copy & creatives (Meta, Google)
Email marketing (Brevo, Mailchimp, Hubspot)
Scripting for videos, reels & presentations
UX writing & user flows
Content & Campaigns
Performance & Optimization
A creative idea is only as strong as the results it brings. That’s where data comes in.
SEO & content optimization
Google Analytics & Search Console
KPIs & performance reports
A/B testing for content & layout
CRM & Automation
Behind the scenes, I build systems that support long-term relationships.
CRM implementation (Brevo, Hubspot)
Automated journeys
Newsletter creation & segmentation
Lead capture workflows
How it all connects
I believe in brands with soul, strategy and structure. That’s why every project I take on starts with understanding — and evolves into action. Whether you’re launching something new or refining what’s already there, I help translate who you are into clear, bold communication.