Hi! I'm Rinaldo Zirrah, but you can call me Rinaldo (or Zirrah, if you prefer some flair). I'm a marketing and communication specialist with a multidisciplinary background and over a decade of experience turning ideas into strategy and strategy into results.

I've been on this journey since 2010, navigating different landscapes like journalism, branding, digital marketing, strategy, and content creation. Along the way, I've worked with fashion brands, tech platforms, lifestyle companies, and innovative startups, always driven by creativity and an obsession with connecting the dots — between people, data, visuals, and impact.

I hold an MSc in Marketing from Instituto Politécnico de Viseu and two bachelor's degrees: one in Marketing and another in Fashion Design (because creativity has always been part of the package). I've also been selected to present at international conferences, exploring how brand activism shapes brand positioning.

My toolbox is full: CRM implementation (shoutout to Brevo and Hubspot), campaign management, copywriting, SEO, Google Analytics, email marketing, data analysis, and design tools like Photoshop, InDesign, and Figma. When it comes to soft skills, I'm your classic mix of creativity, organization, leadership, and curiosity. I'm the kind of person who loves brainstorming just as much as setting up the analytics dashboard to measure the brainstorm's impact.

I speak Portuguese (native), English (C1), and Spanish (B1), and I'm learning French (A1). I live in Lisbon, after chapters in Porto, São Paulo, and Rio — and a few digital detours worldwide.

Outside of work, I'm into photography, digital art, gaming, music, history, and (a little obsessively) cinema. Stories move the world — whether in a movie scene, a brand campaign, or a good conversation.

Let's build something meaningful?