digital strategy
marketing & sales manager
Y.Chroma Apparel
Lisbon, Portugal
Implementation of digital strategies for the brand.
Y.Chroma, founded in 2023, was without a structured marketing plan...until then. With my entry into the brand, I was able to re-establish a new standard of strategic communication for the brand: frequent marketing emails, more presence on social media and, of course, building a marketing and sales plan focused on increasing revenue for the brand.
The numbers:
271% increase in engagement on social media;
Average of 47% Email Opening;
63% increase in sales;
Average ROAS 3.2x
Acquisition of 122 new customers in 3 months.
Who is not seen is not remembered.
The brand's Instagram before being worked on by me.
Irregular and purposeless feed: with occasional publications and no regular presence on the network, the brand was experiencing low growth in engagement and followers.
The brand's Instagram after being worked on by me.
With recurring publications and feed construction focused on showcasing products through trios - all designed in colors, vibes and branding. The brand achieved 271% growth in engagement over the last 4 months.
digital branding
creative direction
SAVG Energy Drink
Lisbon, Portugal
Photos and videos made for the launch campaign.
creative direction
Rinaldo Zirrah
Photographer and video maker
Bruno Lisita
first things first, please.
When we think of a brand, it’s essential to get into its mood. For this, it’s important to create moodboards so that whenever we work with communication (text, image, video or graphic design) we can see and be the brand.
branding is much more than graphic design, right?
A good branding job makes the brand's visual materials convey the brand's mood. For SAVG Energy Drink, the mood is about people who want to have more energy on a daily basis. Whether to practice sport (urban or not) and also to be together with friends on more lively weekends.
