Digital Strategy
Y.Chroma, founded in 2023, was without a structured marketing plan...until then. With my entry into the brand, I was able to re-establish a new standard of strategic communication for the brand: frequent marketing emails, more presence on social media and, of course, building a marketing and sales plan focused on increasing revenue for the brand.
The numbers:
271% increase in engagement on social media;
Average of 47% Email Opening;
63% increase in sales;
Average ROAS 3.2x
Acquisition of 122 new customers in 3 months.
Who is not seen is not remembered
The brand's Instagram before being worked on by me.
Irregular and purposeless feed: with occasional publications and no regular presence on the network, the brand was experiencing low growth in engagement and followers.
The brand's Instagram after being worked on by me.
IWith recurring publications and feed construction focused on showcasing products through trios - all designed in colors, vibes and branding. The brand achieved 271% growth in engagement over the last 4 months.