A man with gray hair and beard wearing black glasses and a purple textured short-sleeve shirt, looking down and touching his collar, standing against a wooden background.

Digital Strategy

Y.Chroma, founded in 2023, was without a structured marketing plan...until then. With my entry into the brand, I was able to re-establish a new standard of strategic communication for the brand: frequent marketing emails, more presence on social media and, of course, building a marketing and sales plan focused on increasing revenue for the brand.

The numbers:

271% increase in engagement on social media;

Average of 47% Email Opening;

63% increase in sales;

Average ROAS 3.2x

Acquisition of 122 new customers in 3 months.

Who is not seen is not remembered

The brand's Instagram before being worked on by me.

Instagram profile page for y.chroma.apparel displaying a grid of fashion-related images, including clothing, accessories, and people modeling outfits.

Irregular and purposeless feed: with occasional publications and no regular presence on the network, the brand was experiencing low growth in engagement and followers.

The brand's Instagram after being worked on by me.

Screenshots of social media posts featuring men's fashion, including clothing displays, people modeling outfits, and promotional images for New York Fashion Week fall/winter collection.

IWith recurring publications and feed construction focused on showcasing products through trios - all designed in colors, vibes and branding. The brand achieved 271% growth in engagement over the last 4 months.