I build the marketing foundation brands need. Strategy, brand, communication as one thing, not three departments.

Over 14 years across fashion, editorial media, tech, and startups, I've learned that the most expensive marketing problems aren't tactical. They're structural: wrong positioning, unclear brand identity, a growth strategy that's really just a wish list. I fix those first, then make the numbers move.

Editorial reinvention, Carta Editorial / RG Vogue (São Paulo)

When I joined, the site was getting between 8,000 and 10,000 monthly visits. The content strategy worked for insiders, not for audiences. I redesigned the editorial sections to balance cultural credibility with broader appeal. That created some internal friction. Within six months, monthly traffic hit 35,000 visits. The site became a reference for fashion and culture in Brazil.
Laptop with bar chart, line graph, and pie chart showing 250% audience growth in 6 months.

E-commerce growth, YChroma

Monthly revenue was running between €12,000 and €19,000 when I started. I built the marketing infrastructure from the ground up: paid media, content, brand positioning. Revenue reached €130,000 in the first year. ROAS held between 3.5x and 4.5x.
Smartphone screen shows a black boot with a red circle highlighting +580% revenue growth in year one.

SMB performance, Genpact / TikTok

Managed an average of 60 SMB accounts per month on TikTok's advertising platform. When clients followed my recommendations: influencer accounts grew between 5x and 15x in views, and sales campaigns delivered 15% revenue increases with CPA down 32%.
Dashboard with yellow bar and line charts and a yellow circle highlighting 32% CPA reduction.

Lead generation, Nested.life

Ran Google Search campaigns for a real estate platform across European markets. Generated qualified tenant leads and connected real estate funds with investors. ROAS ranged from 9.5x to 16x, with low CPA across both audience segments.
Infographic showing ROAS up to 16x on Google Search with a bar chart, pie chart, and data lines.
Smiling woman with curly hair wearing a sleeveless striped shirt standing against a wall.
Claudia Gomes, Marketing Director
"Rinaldo is a very creative marketer, always able to find creative solutions for new challenges."
Black and white portrait of a smiling young woman with long hair and glasses in an outdoor setting.
Clara Parada -  User Researcher
"He is creative, fast-paced, extremely proactive and an excellent asset to any team."
Black and white portrait of a smiling woman with shoulder-length hair and a hair clip on the right side.
Glaucia Holzmann -  Founder at GHz
"Creative, inventive and sense of humor are some of his best characteristics."
Smiling woman with curly hair, glasses, wearing a black top and white shirt, arms crossed in an office setting.
Luiza de Sá - Frontline Manager
"Rinaldo lights up the room!  Great communicator, marketing strategist and creative mind."

Brands I've worked with

Nested Life logo
Marketing Manager · Portugal
Strategy, digital assets, social media, ad campaigns, and email marketing.
Y.Chroma Apparel logo
Marketing Manager · Portugal
Full online and offline marketing for a growing fashion brand.
TikTok logo
Senior Digital Marketing Consultant · Portugal
Performance analysis and strategy for SMB accounts on TikTok Ads Manager.
Pacific Capital Partners logo
Senior Marketing Specialist · Portugal
Digital marketing, CRM, social media, and branding for beverage and tourism brands.
Keezag logo
Senior Marketing Specialist · Portugal
Content strategy, social media, video scripts, email marketing, and press for a proptech brand.
Bridgehead Media logo
Senior Content Editor · USA
Editing and content creation in Brazilian Portuguese for a global digital content network.
Corporeum logo
Marketing & Branding Coordinator · Brazil
Short-term restructuring of marketing, e-commerce, and branding for a women's fashion brand.
Animale Brasil — Grupo Soma logo
Senior Marketing Specialist · Brazil
Built marketing from scratch — CRM, website, social media, and paid ads on Meta and Google.
RG — Carta Editorial logo
Senior Content Editor · Brazil
Four years editing content, managing social media, and covering fashion weeks in São Paulo and Rio.
Bazaar Brasil logo
Acting Editor-in-Chief · Brazil
Led the online publication during the editor-in-chief's absences alongside content production.
Vogue RG logo
Columnist · Brazil
Culture and entertainment column for Vogue's Brazilian publishing house edition.
Oi Telecom logo
Content Editor · Brazil
Created and edited content for the telecom brand's culture-focused digital platform.
Burn Energy Drink logo
Content Editor & Social Media · Brazil
Defined the brand's voice on Facebook and managed their nightlife-focused website content.
Hellmann's logo
Social Media · Brazil
Content creation and management for the brand's Facebook presence in Brazil.
Unilever logo
Social Media · Brazil
Content creation and management for the brand's Facebook presence in Brazil.
Niquitin logo
Social Media · Brazil
Content creation and management for the brand's Facebook presence in Brazil.
THE ZIRRAH DISPATCH

Thinking out loud, delivered occasionally.

Email*
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Zirrah company logo with stylized abstract icon on the left and the text 'Zirrah' in light gray.
A creative space blending strategy and culture.
Member of
White bold text reading 'THE ONE CLUB FOR CREATIVITY' on a black background.Copyright symbol followed by text 'Clube da Criatividade Portugal' in bold white font on black background.
© 2026 Zirrah · Made in Lisbon, mentally still figuring it out
TermsPrivacy