Marketing

Critical perspectives on marketing practice: consumer behaviour, data, personalization, B2B, influencer strategy, and what the research actually says.
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Marketing

Rented land: what Meta's $17 billion tells brands that only exist online

Meta's $17 billion settlement is a child safety story. The secondary story is for marketers: the landlord changed the terms again, and the brands most affected are the ones who never built anything outside the feed.
Marketing

When nobody would opt in: AI features and the consent gap

LinkedIn replaced a tool that worked with one that needed users to unlearn their habits. Twitch's chief product officer explained the logic plainly: "If it was opt-in, nobody would opt in." That sentence is the whole story.
Marketing

The search panic of 2026: three conversations about the same problem

The search panic of 2026 is not about AI, or zero-click, or schema markup. The lever was never as connected to the dashboard as everyone assumed. 2026 is just when people noticed.
Marketing

UI/UX and sales: why design matters

Design is where marketing investment either pays off or quietly disappears. The data on UX ROI is unambiguous — and most brands are still treating it as an afterthought.
Marketing

Livestream shopping: the new-age QVC experience

Livestream shopping is not a trend Western brands can afford to study from a distance. The conversion data is real, the format is scaling fast, and the window for early advantage is closing.
Marketing

Main challenges in B2B marketing today

Most B2B marketing is aimed at the wrong moment. By the time a buyer makes contact, the shortlist is already set — and that changes everything about how the discipline should work.
Marketing

5 marketing documentaries to spark your creativity

Five documentaries that go beyond the industry surface, covering brand psychology, design thinking, digital ethics, and the blurring line between identity and influence.
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