Marketing

Critical perspectives on marketing practice: consumer behaviour, data, personalization, B2B, influencer strategy, and what the research actually says.
Marketing

5 marketing documentaries to spark your creativity

Five documentaries that go beyond the industry surface, covering brand psychology, design thinking, digital ethics, and the blurring line between identity and influence.
Marketing

UI/UX and sales: why design matters

Design is where marketing investment either pays off or quietly disappears. The data on UX ROI is unambiguous — and most brands are still treating it as an afterthought.
Marketing

Livestream shopping: the new-age QVC experience

Livestream shopping is not a trend Western brands can afford to study from a distance. The conversion data is real, the format is scaling fast, and the window for early advantage is closing.
Marketing

Main challenges in B2B marketing today

Most B2B marketing is aimed at the wrong moment. By the time a buyer makes contact, the shortlist is already set — and that changes everything about how the discipline should work.
Marketing

Branding is not (just) design

Everyone talks about branding. Fewer people can tell you what it actually is. Let's fix that.
THE ZIRRAH DISPATCH

Thinking out loud, delivered occasionally.

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