5 Marketing Documentaries to Spark Your Creativity

Sometimes, the best way to understand marketing is to watch it in action — through the stories of real people, brands, and culture shifts. Whether you’re deep into branding or just looking for a spark of inspiration, these five documentaries are a must-watch.

1. The Rise of the Superbrands (BBC)

A fascinating look at the inner workings of brands like Coca-Cola, McDonald’s, and Apple. This doc digs into how they built not just recognition — but emotion, loyalty, and even obsession.

Ideal if you want to understand the psychology behind global branding.

2. Art & Copy (2009)

A love letter to the golden age of advertising, featuring the creative minds behind iconic campaigns like “Think Different” (Apple) and “Just Do It” (Nike). Pure inspiration.

Great for anyone who geeks out over copywriting and storytelling.

3. The Social Dilemma (2020)

Not exactly a marketing documentary — but crucial. It explores how platforms like Facebook and Instagram use data, algorithms, and behavioral psychology to keep us scrolling (and buying).

A must-watch to reflect on the ethics of digital marketing and attention economics.

4. Abstract: The Art of Design – Episode: Paula Scher (Netflix)

This one focuses on legendary graphic designer Paula Scher, and how design shapes not just brands, but culture. A visual treat.

Perfect if you’re into visual identity and want to see how design decisions come to life.

5. Generation Like (PBS)

What happens when teens become marketers — of themselves? This doc dives into the relationship between social media, influence, and branding in the age of likes and shares.

A sharp (and slightly unsettling) look at how marketing and identity blur in the digital world.