THE JOURNAL

Thinking out loud, in public.

On culture, brands, and the space where both collide.

Brands and culture Strategy and meaning Marketing Critical marketing Petite Trouvaille

5 marketing documentaries to spark your creativity

Five documentaries that go beyond the industry surface, covering brand psychology, design thinking, digital ethics, and the blurring line between identity and influence.

Critical marketing

Age-inclusive: celebrating the value of older consumers

Marketing's obsession with youth isn't just creatively lazy — it's commercially reckless. The case for taking older consumers seriously, and doing it well.

Critical marketing

Brands as social agents

A brand that wants to stay relevant today needs to be more than just a name, logo, or product. It needs to position itself in the world.

Critical marketing

Me, you, us: social reconnection as a “new” format for the market

Collective action was always there. We just forgot to look. A 2019 dispatch on what reconnection looks like when society gets tired of itself.

Branding is not (just) design

Everyone talks about branding. Fewer people can tell you what it actually is. Let's fix that.

THE ZIRRAH DISPATCH

Thinking out loud, delivered occasionally.

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A creative space blending strategy and culture.

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