A group of young friends enjoying a casual outdoor moment, with two friends sitting and smiling while holding cans of drinks, and another person in the background jumping.

Digital Branding

SAVG Energy Drink is an energy drink brand created in 2021 by FMR Brands, where I was a freelance marketing manager. For the brand's launch, I translated the SAVG mood at the time into a moodboard and the brand's first photo shoot.

first things first, please

A collage of six outdoor activities including rock climbing, skateboarding, basketball, running, indoor skateboarding, and tennis, along with a logo for SAVG energy and the word moodboard.

branding is much more than graphic design, right?

When we think of a brand, it’s essential to get into its mood. For this, it’s important to create moodboards so that whenever we work with communication (text, image, video or graphic design) we can see and be the brand.

A good branding job makes the brand's visual materials convey the brand's mood. For SAVG Energy Drink, the mood is about people who want to have more energy on a daily basis. Whether to practice sport (urban or not) and also to be together with friends on more lively weekends.

People sitting outdoors, holding cans of SAVV energy drink with colorful labels, on a sunny day.
Person sitting on a wooden bench, drinking from a can, wearing sunglasses, a patterned yellow and black shirt, black pants, and black sneakers, next to a graffiti-covered wooden wall.
Two young adults sitting on a skate park ledge, smiling and holding snacks, with a skateboard nearby.
People enjoying a drink outdoors, with one person holding a can labeled "SAVC energy" and another person reaching for it.
A young woman sitting in a shopping cart being pushed by a young man on a bridge, both wearing sunglasses and smiling.
A young woman sitting in a shopping cart outdoors, smiling and laughing while holding a soda can, with a man pushing the cart behind her during daytime.
A man and woman with sunglasses smiling and exchanging drinks outdoors on a sunny day, with a large yellow billboard in the background.
Two young adults, a man and a woman, sit on a graffiti-covered ledge outdoors. The man wears sunglasses and a white sweatshirt, holding a beverage and smiling at the woman, who also wears sunglasses, a striped shirt, and white pants. Another man stan