Digital Branding
SAVG Energy Drink is an energy drink brand created in 2021 by FMR Brands, where I was a freelance marketing manager. For the brand's launch, I translated the SAVG mood at the time into a moodboard and the brand's first photo shoot.
first things first, please
branding is much more than graphic design, right?
When we think of a brand, it’s essential to get into its mood. For this, it’s important to create moodboards so that whenever we work with communication (text, image, video or graphic design) we can see and be the brand.
A good branding job makes the brand's visual materials convey the brand's mood. For SAVG Energy Drink, the mood is about people who want to have more energy on a daily basis. Whether to practice sport (urban or not) and also to be together with friends on more lively weekends.
